Designing for the UpStart Change Accelerator

UpStart's Change Accelerator launches nationally in just two weeks. A program for bold institutional leaders across North America, the program offers entrepreneurship-based learning experiences that increase their authority and ability to create systems-level change, grow their expertise, and expand the network of intrapreneurs.  In addition to crafting the messaging for this prestigious program, setting us …

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How Mailchimp Got it Right: Visual Identity vs. Brand

There is a myth out there, probably perpetuated by someone lazy and underqualified, that brand and visual identity are the same thing. Brand, in the simplest of words, is your reputation. It is the mark you leave on your stakeholders, the proverbial taste in their mouth. When we talk about brand, we're talking about values, …

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